Just wanted to share three personas I constructed from research data gathered for an app designed to encourage traveling by taxis in big cities! More about the taxi app here.
David has been a city dweller for some time, now, having moved here at the beginning of middle school. In his late-teens/early-twenties, he is extremely tech-saavy (the type that loves blogging about current technologies) and street smart (the kind who knows when he’s being overcharged, and likes to know what he’s paying for), but is still pretty shy. He knows the city pretty well, and knows which parts to avoid. Problem is, having an intense fear of rejection, David is too shy to attempt to flag down a taxi, in fear of being rejected by an off-limits car, even when he prefers riding a taxi to walking.
Unlike David, Alice is new to city life. In her twenty-somethings, she loves fashion, and loves staying on top of current trends. She has an iPhone because it’s the “popular and fashionable option,” and is comfortable with most of the features it offers, even though she’s not a power user. Alice has never called a taxi before, and the whole process not only confuses her a little bit, but also “requires too much running.” However, she cannot drive and frequently needs to carry large canvases and/or shopping bags from one part of the city to another. She doesn’t carry much cash in hand, and would rather not give out her credit card to small vendors too frequently, like every time she needed a taxi.
Lastly, Bertha, a woman on the border of generation X and the baby boomers, is in the city to visit her son’s family. She’ll be here for a while, but her son won’t always be home to attend to her. She’s lived in cities before, and is restless when cooped up at home, so she likes to go sight-seeing in the city. The problem is, she’s had vision problems for a while now, and absolutely cannot see when it gets dark. She has a smartphone only because her son’s in a high-tech startup, and gives her his recycled, slightly out-of-date devices. She can make calls and use one or two apps here and there, but is not a strong user.
If only we had the opportunity to interview some businessmen - I have a feeling they might be pretty dedicated users as well c:
Thanks for reading!